Sunday 31 October 2010

Do you really need another pair of shoes??

Hair. Check.

Blazer. Check.

Bag. Check.

But I am not done.

I walk to the front door and carefully lift from the rack the most pivotal component to my ensemble. I encase the first on my left foot and the second on my right. I glide to the full length mirror in the hall and look myself over. A smile stares back at me. I look...perfect.

I grab my key and pick up my pace in heading to the car waiting for me outside.  I must not be late, for today is my first day. I must stride through those double wrought Iron gates; confident yet charming, fearless yet friendly, assertive yet approachable.

I am five years old and the gold key I posses in my youthful clutch is the key to the sole of my shiny Clarks ‘Magic Step’ Shoe. I sit in the car and glance with pride at my double buckled grey size 11s, feeling 6ft tall and ready to take on my own Goliath - school.

Sunday 17 October 2010

Shakespeare's way with words

You would be much forgiven upon beginning Don Paterson’s ‘Shakespeare’s sonnets’ in the Guardian yesterday to expect a well constructed, soundly debated and articulately communicated piece of prose in which the author actually does try to ‘get back to what the poet was actually saying.’


Whilst I do not wish this response to his article to turn into a diatribe on what is stylistically acceptable of such a topic, I do open with my conclusion that this is an overly long self indulgent mini essay that never clarifies the point behind its mission statement. As entertaining as a 2 paragraph conjecture into the relationship between ‘Kit’ Marlowe and Bill Shakespeare may be, or that Shakespeare was as gay as the day is long, this was certainly not the discourse I was expecting to read, nor did it shed meaningful light on Shakespeare’s sonnets - unless of course you account for the obvious notion that he merely wrote them as an egotistical project in the battle for Wriothesley’s affection.  I can very well believe that he wrote this whilst stuck on Bioshock on the Playstation. You may need an OED on hand to interpret Shakespeare, but you need a bottle of scotch to even begin to start making sense of Paterson’s point (s?).


One fundamental problem I have throughout is Paterson’s clear view that the narrative voice of the sonnets is unquestionably the author himself. Not once is it considered that such a close biographical reading has serious limitations on their meaning - which I do believe WAS the intended point of the article?? That Shakespeare was simply a playwright and poet by profession- and a very good one at that - there is no scope for. No, the dramatis personae of his works must be historical figures and the sentiments conveyed, be Shakespeare’s own.

Admittedly I do applaud Paterson’s differentiating primary and secondary readings of poetry and agree that the two have separate intended outcomes. That said, I must question that when a reader – primary or secondary -seeks the meaning of a poem it is solely on their assumption of ‘that’s how you read poetry.’ Surely to appreciate any opinion or point, or have a sentiment or feeling evoked, you must primarily translate a meaning. How can anything resonate if you do not understand it? Having never fully gotten to grips with art for art’s sake, I believe it unnatural to not enquire further or wish to know more to make better sense of the words. Surely this is the only way they can truly come to life?


There is one point raised that I am wholly in agreement with, albeit a fairly common one amongst Shakespearean scholars, and that is Shakespeare’s influence on the sonnet and the shift in its previously accepted purpose for conveying courtly love. The Petrachan sonnet synonymous with idealistic and pure love is transplanted with Shakespeare’s obsessive and unhealthy equivalent.The liberation of the sonnet in form and theme I believe is really the crux of Paterson's article and a little more time spent exploring this rather than where to seat yourself by the cheese course at a dinner party, would have undoubtedly been a far more believable and logical read. However at the risk of running headlong into the same trap I’ll make sure to come full circle. So Shakespeare was saying what in his sonnets??

Answers on a postcard please.

Tuesday 5 October 2010

Exploring London the Foursquare way

In my ongoing quest to explore London city, I have become more dependent than ever on a fairly recent Blackberry Application of mine - Foursquare.

75 badges and counting...
Foursquare's updated 2.0 version of their nifty little mobile app. enables users  to 'check in' to various locations and share reviews - an exciting development from merely sharing your location with friends. Tips can be suggested, to-do's created, points and badges earned for new check ins and benefits for customers who loyally check in to the same place. It provides all the obvious features of Twitter but with an answer to the hey OK so I'm here, so what? What do I do now??

Last month, The World Economic Forum announced Foursquare as a Technology Pioneer for 2011 and it is easy to see why.  Even the most staunch Twitterati amongst us would surely love to know where one Stephen Fry checks in to and his top tippys? And points for being adventurous? Pass me my Fedora and call me Indiana Jones!

I am currently working on becoming Mayor of Hummus Bros - achieved by checking in there more times than anyone else. I am sadly still quite a way off  (Foursquare kindly keep me notified on the number of days left until Mayordom is mine). The prize for such chickpea consumption? 2-4-1 on main courses for both myself and a friend - and the title of King.

So if you're a venue in London I strongly recommend you sign up to Foursquare to promote your business and sustain and reward your most mobile customers. You can even track how your business is performing for free thanks to some simple yet robust venue analytics!  

I have a great desire for a new badge this week - any suggested check ins chaps?

Tuesday 14 September 2010

How will you actively resist?

Vivienne Westwood has long been known for her stance on 'no art. no progress,' and in an exciting and innovative collaboration with Lee Jeans, we are all being encouraged to actively engage with 'Active Resistance' for 100 days following on from the curtain closing on London Fashion week, September 2010.

So, what's it all about?

34 - 24 - 34: The Vital Statistics of 
A Victoria's Secret Model




Monday 13 September 2010

I'll Chin Chin to that!

Here is a bit of a taster of one of my cool findings in Camden so far:
 
The Chin Chin Laboratorists -  'Europe's first nitro ice cream parlour.' 

The concept is innovative - nothing short of branding brilliance - but WHAT exactly is so special about nitrogen ice cream? As a staunch supporter of Ben & Jerry - the Batman & Robin of my world, for they have 'saved my day' more times than once - I confess I enter the lab somewhat sceptical of this 'haute cuisine' variety...



As if Butter Wouldn't Melt...


Anchor Butter's cows may have been bringing our great grandparents their butter back in 1886, but Daisy, Gladys, Gloria and Co. are  now mooooching around again as the Anchor Dairy just got tech savvy - the cows have found facebook!

With a new series of Billboard posters having been concurrently commissioned around London in which artists were tasked with replicating hand painted art work nodding to the heritage of Anchor, the creative team at CHI & Partners seem to be cleverly heading a double fronted campaign and one which I am finding udderly charming...


Thursday 9 September 2010

Full Length and Fabulous: Fashion's Night Out

‘Prepare for 2010’s Biggest Fashion Party', tweeted the excited team at Vogue.co.uk in the build up to the London’s Fashion Night Out on 8th September.  By most admissions it has to be said that the electrifying atmosphere that took to the streets as early as 6pm and continued throughout the night was nothing short of a carnival of festivities. 

The vibrancy and spirit of retailers was rewardingly matched by members of the public who took celebrations into the great outdoors for their own high street runway. The only conceivable dilemma of the evening involved co-ordinating specifically timed events with guest appearances for this unforgettable night out.

Juicy Couture got the party started early doors in the fun loving playful fashion that has become the homogenising ‘juicy effect.’ Waiters sporting top hats and ribbon tied shirts handed out champagne to all those who entered the balloon and candy filled store, whilst Vogue TV were on hand to capture all those juicy moments worth savouring on film. Sophie Ellis Bextor could be found DJing in a pretty polka dot print shirt at the back of the ground floor with a sixties inspired Pixie Lott set to join later.

Wednesday 8 September 2010

Who's that Girl??


Hi, my name is Eve and what's new with me? 
Well,I'm loving living in London!

You may see me getting on the tube at Camden town where I now live, viewing an art exhibition at Southbank, involving myself in a fashion shoot in Oxford Circus, having lunch in Covent Garden with friends old & new, experiencing the theatre in the West End or even simply perched on a bench in Soho engrossed in the latest edition of Creative Review, Vogue or the Observer (if it's Sunday). 

I am a self confessed fashionista at heart and an admirer of all that goes with it. Working in shoot co-ordination with fashion designers & photographers, account managing in marketing & creative agencies, organising events, writing copy & PR - if it's creative, I'm fascinated.

Most of all, I'm loving this city and all the exciting opportunities it's already bringing, through the many new, like-minded & creative people from diverse genres I'm now meeting along the way...

eve