How will you actively resist?

Vivienne Westwood has long been known for her stance on 'no art. no progress,' and in an exciting and innovative collaboration with Lee Jeans, we are all being encouraged to actively engage with 'Active Resistance' for 100 days following on from the curtain closing on London Fashion week, September 2010.

So, what's it all about?

34 - 24 - 34: The Vital Statistics of 
A Victoria's Secret Model

I'll Chin Chin to that!

Here is a bit of a taster of one of my cool findings in Camden so far:
 
The Chin Chin Laboratorists -  'Europe's first nitro ice cream parlour.' 

The concept is innovative - nothing short of branding brilliance - but WHAT exactly is so special about nitrogen ice cream? As a staunch supporter of Ben & Jerry - the Batman & Robin of my world, for they have 'saved my day' more times than once - I confess I enter the lab somewhat sceptical of this 'haute cuisine' variety...

As if Butter Wouldn't Melt...

Anchor Butter's cows may have been bringing our great grandparents their butter back in 1886, but Daisy, Gladys, Gloria and Co. are  now mooooching around again as the Anchor Dairy just got tech savvy - the cows have found facebook!

With a new series of Billboard posters having been concurrently commissioned around London in which artists were tasked with replicating hand painted art work nodding to the heritage of Anchor, the creative team at CHI & Partners seem to be cleverly heading a double fronted campaign and one which I am finding udderly charming...

Full Length and Fabulous: Fashion's Night Out

‘Prepare for 2010’s Biggest Fashion Party', tweeted the excited team at Vogue.co.uk in the build up to the London’s Fashion Night Out on 8^th September.  By most admissions it has to be said that the electrifying atmosphere that took to the streets as early as 6pm and continued throughout the night was nothing short of a carnival of festivities. 

The vibrancy and spirit of retailers was rewardingly matched by members of the public who took celebrations into the great outdoors for their own high street runway. The only conceivable dilemma of the evening involved co-ordinating specifically timed events with guest appearances for this unforgettable night out.

Juicy Couture got the party started early doors in the fun loving playful fashion that has become the homogenising ‘juicy effect.’ Waiters sporting top hats and ribbon tied shirts handed out champagne to all those who entered the balloon and candy filled store, whilst Vogue TV were on hand to capture all those juicy moments worth savouring on film. Sophie Ellis Bextor could be found DJing in a pretty polka dot print shirt at the back of the ground floor with a sixties inspired Pixie Lott set to join later.

Who's that Girl??

Hi, my name is Eve and what's new with me? 
Well,I'm loving living in London!

You may see me getting on the tube at Camden town where I now live, viewing an art exhibition at Southbank, involving myself in a fashion shoot in Oxford Circus, having lunch in Covent Garden with friends old & new, experiencing the theatre in the West End or even simply perched on a bench in Soho engrossed in the latest edition of Creative Review, Vogue or the Observer (if it's Sunday). 

I am a self confessed fashionista at heart and an admirer of all that goes with it. Working in shoot co-ordination with fashion designers & photographers, account managing in marketing & creative agencies, organising events, writing copy & PR - if it's creative, I'm fascinated.

Most of all, I'm loving this city and all the exciting opportunities it's already bringing, through the many new, like-minded & creative people from diverse genres I'm now meeting along the way...

eve